Give Back in Style: Why 98 Fund Merch Matters This Holiday Season
As the holidays roll in and we start thinking about gifts, decorations, and even “just one more thing” on our shopping list, let me propose a different kind of gift. One that goes beyond wrapping paper and ribbon… One that packages gratitude, respect, and real-world help for veterans and their families.
That’s exactly what the 98 Fund merch store is all about. Every item you buy, whether it’s a cozy hoodie or a sturdy water bottle, is more than just a piece of clothing or gear. It’s a statement, a “thank you”, and a contribution to the mission of supporting those who served, and the families they’ve left behind.
What’s in the Store, and Why It’s a Great Gift:
If you haven’t browsed the 98 Fund store yet, here are some of the standout pieces worth paying attention to 👇
T-shirts: The shop offers tees like the Alaska Project Logo Tee and Hatcher Pass Tee. Simple, wearable, and meaningful, they’re a subtle way to show support on a daily basis.
Hoodies & Long-Sleeve Tees: For colder weather or cozy nights, pieces like the Hatcher’s Pass Fleece Pullover, Hatcher Pass Hoodie, or even long-sleeved logo tees, make perfect gifts that are both practical and mission-driven.
Hats & Beanies: Even small accessories like the “Dad Hat” or the cuffed beanie let people show their support without committing to a full outfit — perfect if you want to give a small but meaningful gift.
Drinkware & Home Goods: Want something practical and useful? Water bottles, enamel mugs, shaker pint glasses, these are items you or a loved one will actually use, and each one helps fund the 98 Fund’s initiatives.
Blankets & Bags: For an incredibly practical gift for the person on the go, try one of our Northface backpacks! A useful reminder that your support matters beyond just “wearing a shirt.”
Buying Merch Matters More Than Ever This Season
It’s not just a purchase — it’s a donation. The 98 Fund doesn’t just sell merch for style. Every dollar from the store supports real programs that help veterans, honoring their service and offering aid where it’s needed.
Holiday gifts with impact. Instead of another generic gift, you’re giving something with meaning. A tee or hoodie might warm cold shoulders — but the real warmth is in giving back to those who put on the uniform.
Support while you shop. Since the store’s items are print-on-demand, every order directly helps support the Fund. There’s no overstock, no waste — just a purposeful, honest way to give back.
How You Can Get Involved & Spread the Word
Browse the store (98-Fund Store).
Pick a gift — whether it’s apparel, a hat, a mug, or a blanket.
Share with friends & family: Buying merch isn’t just for you. Gift it to someone who cares about veterans, or use it as a holiday gift that gives twice — to them, and to a cause.
Post about it: On social media, tell people why you bought it. Explain that you’re not just supporting a brand, you’re supporting vets. Encourage others to do the same.
This holiday season, we hope you choose to shop with us buy buying a hoodie, grabbing a mug, picking up a tote. When you do, know it’s doing more than filling a shelf, it’s funding a mission.
Ready to shop? The store is just a click away → 98-Fund Store
